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Now that high definition (HD) technology has caught on like wildfire, experts and manufacturers are constantly whispering about innovations that will make televisions even bigger, brighter and clearer. Oddly enough, amidst all the hype and speculation, an innovative new HDTV - one with superior picture and an ultra-slim design - has hit the market to little fanfare.
The Sony OLED TV is currently available at sonystyle stores across the country. Sony's claims its OLED TV, the XEL-1, is "the next big thing in television technology". It measures only 3 millimeters thick (just slightly thicker than Apple's ultrathin MacBook Air) and it boasts blazing fast response times, outstanding contrast and color reproduction, high brightness, wide viewing angles and increased energy efficiency. Sony has invested more than $78 million in OLED, and believes the new technology will eventually replace plasma and liquid crystal display (LCD) as the dominant TV technology.
So, just what exactly is OLED and how is it different than plasma or LCD? Though the technology is a little bit, well, technical, here are the basics: The "O" in OLED refers to "organic", as in organic material (carbon compounds produced by living things, like plants). The "LED" stands for "Light Emitting Diode" and describes the process of converting electric energy into light. By sandwiching a layer of this organic material between two conductors (an anode and a cathode), and running an electric current through it, a bright light is produced that illuminates the screen. The major difference between OLED and plasma or LCD is that, because organic material emits the light, no back lighting is required.
Since the majority of a television's bulk and weight come from components to produce backlight, OLED TVs can be made incredibly slim and lightweight. The TVs also process much faster than LCD or plasma, which allows for smoother reproduction of fast moving images like those found in sports and action movies. Along with superior color reproduction, the OLED technology has incredibly high contrast and brightness. Sony boasts that their XEL-1 can achieve a contrast ratio of 1,000,000:1 (meaning the brightest white on the screen is a million times brighter than the darkest black on the screen). Another major benefit of OLED technology is its Energy Efficiency. Because there is no back lighting, Sony reports OLED panels are up to 40 percent more efficient per panel inch than a traditional LCD TV.
So, with all the benefits of this "revolutionary" technology, why aren't everyday people rushing out to buy Sony's new TV? For starters, the only OLED television Sony currently has available is an 11-inch set that costs $2,500. In an effort to stake claim to the new technology, Sony decided to release the XEL-1 while the technology is still being developed. Most other companies (including Samsung, Sharp and Toshiba) see the technology as too early in development for the market, and they don't predict it will be practical or affordable for at least another 3 to 5 years.
And history may support their reasoning. Manufacturers began toying with LCD technology in the 1970s but LCD TVs didn't reach consumers until this decade. In fact, LCD is still developing. Several companies (like Sharp) are putting OLED on the backburner while they continue to find ways to streamline LCD TVs - raising the picture quality and reducing the size and weight. Still, Sony is confident in its decision to release the innovative TV. While they continue to work on making screen sizes larger and knock down costs, they hope the XEL-1 will start to familiarize people with the new technology and permanently associate it with the Sony name.
Shad Connelly,
Executive Editor -
Invention & Technology News (http://news.inventhelp.com)
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